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Aprons in Action: Help Us Give Away $1 Million This Year

Thursday, March 31st, 2011

Today I’m excited to announce a new monthly program, Aprons in Action, that lets you get involved in how we give back to communities. You can help us determine where to spend $1 million grant dollars and thousands of our associates’ volunteer hours.

Here’s how:

  • Go to Aprons in Action on The Home Depot’s Facebook page.
  • Take a look at the four volunteer projects featured. The projects were completed by Team Depot, the Company’s associate-led volunteer force, and a local nonprofit organization.
  • Also look at the proposed project for each. They describe the additional work they could do with more funding and volunteer assistance from Team Depot.
  • Then vote for your favorite! The finalists for the month of April are currently featured on The Home Depot’s Facebook page. Voting closes on May 1 at noon ET. The winner will be announced at noon (ET) on May 2.

The nonprofit organization that gets the most votes (plus a few other criteria) will win a $25,000 gift card from The Home Depot and more volunteer assistance from our associates. And just for being featured as a finalist on Aprons in Action, the other three nonprofits will receive a $5,000 Home Depot gift card.

Why are we doing this?  We really believe that social media and philanthropy are a natural fit. We like the idea of getting people to support a cause they feel good about and letting them use our money to do it. Plus, we’re giving our associates a chance to amplify their impact in their hometowns. We’re really excited not only about highlighting our associates’ work, but also the work of the great nonprofits we partner with to complete projects in communities across the U.S.

And why are we calling it Aprons in Action? If you’ve ever been in a Home Depot store, you know that our associates wear orange aprons. It’s become the iconic symbol of home improvement know how. But our associates aren’t just using their skills in our stores. They are volunteering their time and talents every day through Team Depot. Centered around company store locations, Team Depot partners with local nonprofits, also donating home improvement supplies to hundreds of community building projects annually. In 2010, Team Depot completed nearly 1,400 projects nationwide.  So Aprons in Action seems to capture the “doing” spirit of our associates quite well.

I hope you’ll visit Aprons in Action and vote for one of the nonprofits featured. Help us improve homes and lives in communities across the country.

Thank you!