It’s that time of year when we start watching the Weather Channel more frequently, and I start getting emergency weather updates on my Blackberry. It’s hurricane season. We are thinking about this all the more as we observe the fifth anniversary of the horrible time called Hurricane Katrina.
Working with Home Depot for over a decade, I understand how a big storm impacts people, families and communities. We are exceptionally proud of the things we do as a company and as a foundation in the wake of a storm when a community needs help. This is also what gets the most media attention. I hope, though, that we can start paying more attention to things that can happen before a hurricane, tornado, flood or fire damages a community or an entire region. I know, it’s not nearly as exciting; the pictures aren’t nearly as good. But what if we could actually avoid those “after” pictures.
I was exceptionally pleased last week to see that HUD has awarded $312 million to 13 states to reduce the damages from future disasters. These funds will be used:
- to buyout homeowners in high-risk areas and relocate them to safer places;
- to complete improvements to homes to reduce damage by doing things like reinforcing windows and doors and raising the elevation;
- to improve and enforce building codes; and
- to develop thoughtful land use plans that reduce development in high-risk areas.
You may say that that’s a lot of money right now and ask it we can really afford it. That’s a salient concern, but the answer is clearly that we can’t afford not to make these investments. Every dollar spent on damage mitigation will result in a $4 reduction in the amount we would spend for disaster recovery.
You may also be asking why I’m writing - or even thinking - about this. I know I typically focus on topics related to affordable housing and “green” building. But what could be more sustainable than to invest in building homes so they don’t get blown away by a strong wind or to build them in places where a flood won’t carry them away? What could help a family with few housing choices more? We know these storms are going to occur - whether every 10 years, every 30 years or every 100 years. Isn’t it just common sense that we would think about how to reduce the damage caused by something that will inevitably happen?
I hope I’ve convinced you to think about what you can do before we start tracking the next satellite images of a storm (I know, there’s a storm tracking right now!). While it’s on the top of your mind, I’m encourage you to do a couple of things. First, think about donating to the American Red Cross before a specific emergency arises. Every year we give to the Red Cross’s Annual Disaster Giving Program so they can do the things they need to do to be on the ground helping people immediately after a disaster. They also have great resources to educate you and your family on how to be prepared. Other fantastic resources are available at the site of our long-standing partner, the Federal Alliance for Safe Homes, where they have everything from DIY home inspections, to a contractors’ certification program, to videos with step by step instructions on how to improve your home with disaster safety in mind. Remember “An ounce of prevention is worth a pound of cure.”

Essentially, it’s a throwback to Mayberry R.F.D., a small town where the doctor lived next to the barber (or sheriff) and you could walk downtown to shop or get an ice cream cone. There was a park to throw a ball or have a picnic (baseball and apple pie). Now we talk about sustainability and new urbanism, mixed-use developments and TODs (transit oriented development). We don’t say you can walk to town, we say that it’s pedestrian-friendly or walkable - you get the gist.
spread along with the roads. Unless your own yard was big enough to play a game of football or baseball, you and your kids probably weren’t going to play because there’s not a park in your neighborhood, so you stay inside and play a video game version. Come to think about it, with all those cars on the new road, the air wasn’t so fresh anyway. As the farms and forests started to be developed and paved, the rain water had fewer places to run and floods started drowning places that weren’t in the flood plain.
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