It’s that time of year when we start watching the Weather Channel more frequently, and I start getting emergency weather updates on my Blackberry. It’s hurricane season. We are thinking about this all the more as we observe the fifth anniversary of the horrible time called Hurricane Katrina.
Working with Home Depot for over a decade, I understand how a big storm impacts people, families and communities. We are exceptionally proud of the things we do as a company and as a foundation in the wake of a storm when a community needs help. This is also what gets the most media attention. I hope, though, that we can start paying more attention to things that can happen before a hurricane, tornado, flood or fire damages a community or an entire region. I know, it’s not nearly as exciting; the pictures aren’t nearly as good. But what if we could actually avoid those “after” pictures.
I was exceptionally pleased last week to see that HUD has awarded $312 million to 13 states to reduce the damages from future disasters. These funds will be used:
- to buyout homeowners in high-risk areas and relocate them to safer places;
- to complete improvements to homes to reduce damage by doing things like reinforcing windows and doors and raising the elevation;
- to improve and enforce building codes; and
- to develop thoughtful land use plans that reduce development in high-risk areas.
You may say that that’s a lot of money right now and ask it we can really afford it. That’s a salient concern, but the answer is clearly that we can’t afford not to make these investments. Every dollar spent on damage mitigation will result in a $4 reduction in the amount we would spend for disaster recovery.
You may also be asking why I’m writing - or even thinking - about this. I know I typically focus on topics related to affordable housing and “green” building. But what could be more sustainable than to invest in building homes so they don’t get blown away by a strong wind or to build them in places where a flood won’t carry them away? What could help a family with few housing choices more? We know these storms are going to occur - whether every 10 years, every 30 years or every 100 years. Isn’t it just common sense that we would think about how to reduce the damage caused by something that will inevitably happen?
I hope I’ve convinced you to think about what you can do before we start tracking the next satellite images of a storm (I know, there’s a storm tracking right now!). While it’s on the top of your mind, I’m encourage you to do a couple of things. First, think about donating to the American Red Cross before a specific emergency arises. Every year we give to the Red Cross’s Annual Disaster Giving Program so they can do the things they need to do to be on the ground helping people immediately after a disaster. They also have great resources to educate you and your family on how to be prepared. Other fantastic resources are available at the site of our long-standing partner, the Federal Alliance for Safe Homes, where they have everything from DIY home inspections, to a contractors’ certification program, to videos with step by step instructions on how to improve your home with disaster safety in mind. Remember “An ounce of prevention is worth a pound of cure.”

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